2005-02-06 8:24 p.m.

The Next Big Scandal of 2005

They're just making it too easy.

For those of you who didn't give a rat's ass about the Super Bowl, or who happened to look away at the critical moment, one of Pepsi's ads this year was yet another rehash of their old "are they checking out the hottie or the Diet Pepsi?" ad.

The ad shows a guy in a tank top strutting down a crowded city street, drinking a Diet Pepsi while various women check him out. Right after Cindy Crawford gives him (or his soda) the once-over, they cut to a longer shot, where we see a blond head headed the other way stop, turn and check out the beefcake. Why, it's Carson Kressley from Queer Eye for the Straight Guy, who (in the moment that undoubtedly took thousands of paranoid straight men from passive, sphincter-clenching horror and lauched them right off their couches to go write angry letters to anyone who would listen) turned around and started following the guy. Oh no! the pudgy, pleated-khaki-wearing fans thought as they madly scribbled their missives. What if I'm next?

I predict we will see most of the following happen within the next week:

I'm willing to place bets here. Any takers?


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